Promotional Delays in Chinese New Year

Promotional Delays in Chinese New Year

Chinese New Year is an annual holiday celebrated in mainland China, which generally falls in January or February on the Gregorian calendar. Unlike the solar Gregorian calendar, the Chinese calendar is lunisolar, thus the date of the Chinese New Year varies on a yearly basis.

This year, the New Year falls on Saturday 28th January, and the Chinese Government-mandated holiday takes place from 27th January to 2nd February, although it is common for the Chinese to have an extended holiday at this time. Due to the lack of consistency of the celebration with regards to the western calendar, and the uncertainty around the exact duration of the holiday, which can vary widely from factory to factory, it is essential to plan your promotional activities in advance to avoid costly delays.

In our experience, it is not uncommon for the holiday to last for up to one month, which is often further compounded by the Christmas and Gregorian New Year holidays, which means that, depending on the year, you may have to allow six weeks or more leeway just for holiday downtime in planning your promotional campaigns.

With our extensive experience in exporting from China, Promonotions is well-placed to manage your campaign and ensure that your promotional premiums are delivered on time, and within budget. For each job, we produce a critical path timeline, which provides you with a detailed overview of each event along the campaign pathway, including artwork creation, sampling, production, shipping, customs clearance, and delivery. This allows you to keep track of the progress of your project and ensure key actions are completed within the specified timeframe, avoiding unnecessary costs like air freight.

Featured image © copyright 2014 John Torcasio

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